Polly's Power-PR

The Washington Business Journal reported in its Morning Call on Friday, September 24, that Washington's business people ranked third in the nation in the use of Twitter. The statistic comes from a study released this month by NetProspex, a company which maintains a large sales and marketing database. While Washington ranked third in terms of [...]

Advertising Age reported on August 23 that Edelman, a traditional PR agency, had won out over a digital shop competing to produce a digital campaign for Ben & Jerry's. Says Michael Bush, who authored the article: "Like every other marketing sector, the PR industry took a beating in 2009. But unlike the last major downturn in the PR business, [...]