Polly's Power-PR

Are you tuned into the buzz on the Internet and social media sites? Do you know what people are saying about you? Reputation management is important for any business person. It’s an integral component of Power-PR. A recent BNET (The CBS Interactive Business Network) e-newsletter included a helpful article by Jeff Haden: “Simple Tools to [...]

Executive Coach Kim Lysik Di Santi discussed credibility in her speech, “Five Secrets for My Success” on May 3 as part of Morton’s series on “A Celebration of Women in Business.” Credibility is part of three-part package Kim calls VCP: Visibility, Credibility, Profitability. Visibility: People need to know you exist. Kim uses targeted networking, attending [...]

Advertising Age reported on August 23 that Edelman, a traditional PR agency, had won out over a digital shop competing to produce a digital campaign for Ben & Jerry's. Says Michael Bush, who authored the article: "Like every other marketing sector, the PR industry took a beating in 2009. But unlike the last major downturn in the PR business, [...]

Being a PR person is never dull. With each client, there is something new to be discovered. Recently, I learned about Moxibustion, a technique used in traditional Chinese medicine. My client, Dr. Owen Liao of Whole Health Medical Center in Alexandria, VA, was demonstrating the technique for Vicky Hallett, health and fitness editor for the Washington Post [...]

NewsChannel 8 has rebranded itself as TBD TV. I'm not sure what this will mean to the PR community. I'm still in mourning over the cancellation of Washington Business Tonight, which offered local businesses, small as well as large, their four minutes of fame. Apparently, Let's Talk Live is still alive and well, moved back from [...]

PR  is about telling stories and story opportunities are everywhere, even in your own backyard. Kay and Tom Horst enjoy outdoor living year-round on their new screened-in porch, created by Michael Sauri of TriVistaUSA and featured on Bob Vila's Website The Horst's porch is slide #6 of 13 porches showcased on the site of home improvement [...]