Polly's Power-PR

Blogging can help you become a thought leader. Blogging is a good way to leverage your other Internet marketing efforts, including the use of social media. It can help you make the transition from passively connecting with friends to positively influencing potential customers. Both Facebook and LinkedIn provide opportunities to make connections, but if you [...]

LinkedIn Today sent an article by Steve Olenski from SocialMediaToday to my inbox. “Why Women Are the Most Powerful Brand Ambassadors in the World.” My reaction to that headline: Of course! Maybe it’s inborn; maybe it’s training… but women like to share, helps others find the best laundry detergent or the newest shade of lipstick. [...]

Work It, Richmond ran another good article today from the Harvard Business Review. The article, “In Presentations, Learn to Say Less,” provides advice relevant to communicating through the PR Channels as well as communicating in business presentations. The main piece of advice from Ron Ashikenas, who authored the article: Cut the clutter, get to the [...]

Meg Hirshberg told her story of persistence last Thursday at the Enterprising Women of Excellence Awards, sponsored by the Richmond Chapter of the National Association of Women Business Owners. Meg is a columnist for Inc. Magazine and the wife of entrepreneur Gary Hirschberg, co-founder of Stonyfield Yogurt, now the largest producer of organic yogurt in [...]

Social media offers opportunities for us to connect and to influence. Connection is a social function: We seek to link with friends, family and close business associates. I wrote about connecting in my blog on February 20: Power-PR: Connections are King-Makers. Influence goes a step beyond connection because you produce and share information and insight [...]

Again, women must have patience…. A subcommittee from the Virginia General Assembly tabled SB 651 that would have required the State of Virginia to give more contracts to women and minority-owned businesses. The bill will be reconsidered next January. A delegation from the Richond Chapter of the National Association of Women Business Owner testified on [...]

Women business owners want a greater share of contracts issued by the State of Virginia. Members of the Richmond Chapter of the National Association of Women Business Owners (NAWBO-Richmond) are leading the charge on behalf of the 206,000 women-owned businesses in the State. The NAWBO women are gearing up to appear at the Virginia General [...]

“Content is King.” Bill Gates is credited with coining the phrase in 1996. According to Onlinebusinesslab, “Content is what drives the web. The phrase can be interpreted to mean that without original and desirable content, any website is likely to fail through lack of appealing content, regardless of other design factors. No original quality content, [...]

An article in today’s Work It, Richmond email caught my attention. The headline – “VCU, UR offer lessons on taking advantage of unexpected publicity.” The article was written by Jacob Geiger, the man about town for the Richmond Times-Dispatch’s online portal, Work It, Richmond. Geiger’s article makes an interesting follow-up to my blog posting of [...]

If you have a message to deliver, you can benefit from researching the views of your target audience and knowing the media they watch or read. This approach argues against a shotgun theory of PR – trying to disseminate your message everywhere – and suggests that you be more selective in where and how you [...]