Polly's Power-PR

Winning an award can put you in the spotlight. Take the case of Yoda, the Chinese crested-Chihuahua, who won the World’s Ugliest Dog Contest on June 24. If you were watching TV, you saw Yoda’s story. If you were on the Internet, you saw Yoda’s story. Yoda became ubiquitous! Applying for an award has proven [...]

The topic of my blog is Power-PR, so I can't help but boast that I have been quoted in "The Power of Public Relations" in the April issue of Qualified Remodeler, a national magazine for the remodeling industry. Webster defines power as "the strength or force exerted or capable of being exerted." I define Power-PR [...]

Good PR makes me happy … so I'm beaming with pride today, having attended the ECO CEO Awards luncheon yesterday with my client Michael Sauri and his wife Deborah. The event was exciting, well orchestrated and well attended. Two hundred fifty people turned out at the Waterford at Fair Oaks. It was especially exciting for [...]

Participating in community and charitable events can be fun and it's good PR. Arlington remodeler Michael Sauri of TriVistaUSA reunited with fellow Fighting Gravity band member Schiavone McGee for a concert on Clarendon Day, September 25. McGee, released his solo CD, entitled "My Only Secret," this fall. Members of the band are (l-r) Eric Montgomery, keyboard;  [...]

PR  is about telling stories and story opportunities are everywhere, even in your own backyard. Kay and Tom Horst enjoy outdoor living year-round on their new screened-in porch, created by Michael Sauri of TriVistaUSA and featured on Bob Vila's Website The Horst's porch is slide #6 of 13 porches showcased on the site of home improvement [...]