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To position yourself as a thought leader, start a blog

Blogging can help you become a thought leader. Blogging is a good way to leverage your other Internet marketing efforts, including the use of social media. It can help you make the transition from passively connecting with friends to positively influencing potential customers. Both Facebook and LinkedIn provide opportunities to make connections, but if you [...]

Curry’s Auto Exemplifies the Value of Customer Service

The concept of service is a winning strategy. Today’s issue of SmartBrief on Entrepreneurs links to an article from Businessweek.com: “Four Steps to a Timeless Business Strategy.” Author Ron Kaufman, a global consultant who specializes in building service cultures, makes four points: 1. Serve at all levels. 2. Focus on relationships. 3. Enrich, empower and [...]

NFTE Gala Demonstrates Power-PR

The NFTE (Network for Teaching Entrepreneurship) Gala last night was a spectacular example of Power-PR! With 900 people in the audience, NFTE Executive Director Julie Kantor, NFTE volunteers and student entrepreneurs put on a moving show-and-tell of how NFTE works to change the lives of minority and at-risk students by encouraging them to start a [...]

When you’re hot, you’re hot!

Hot Diggity! What a great week for our clients! Annie Leconte of Litestars was featured in "The District Dish," posted on YouTube Monday, and in Wednesday's Washington Post Food section. Matt and Judy Curry were featured in today's Washington Business Journal and Brenda Blisk was at the top of The Back Page photo coverage in the [...]