Polly's Power-PR

I’ll admit I’ve been using my Facebook page for both personal and business posting — in the form of commentary. Unless the rules have changed, you still need to start with a personal page before you can launch a business page on Facebook. It makes sense to have a separate business page so that you [...]

Jennifer Abernethy's book, The Complete Idiot's Guide to Social Media Marketing, hit the book stands last April. I caught up with Jennifer recently and asked her if she would share some tips with me on conducting social business. We decided to focus on LinkedIn, as this was first of the Social Media portals to launch [...]

Jennifer Abernethy, social media expert and author of the Complete Idiot's Guide to Social Media Marketing, discusses how social media can help you develop two-way communications with your clients and prospects: "Maybe you simply want another way to build relationships with your current clients and new prospects. Now, this is a great strategy as well. [...]