Polly's Power-PR

“Everybody needs somebody that they can talk to.” That line comes from a song by John Prine, “Everybody,” on his “Diamonds in the Rough” album. I remember those songs. I was young then. Years later, those words still resonate with me… and the person I talk to about business (and other stuff) is Kim Lysik [...]

The NFTE (Network for Teaching Entrepreneurship) Gala last night was a spectacular example of Power-PR! With 900 people in the audience, NFTE Executive Director Julie Kantor, NFTE volunteers and student entrepreneurs put on a moving show-and-tell of how NFTE works to change the lives of minority and at-risk students by encouraging them to start a [...]

The topic of my blog is Power-PR, so I can't help but boast that I have been quoted in "The Power of Public Relations" in the April issue of Qualified Remodeler, a national magazine for the remodeling industry. Webster defines power as "the strength or force exerted or capable of being exerted." I define Power-PR [...]

Jennifer Abernethy's book, The Complete Idiot's Guide to Social Media Marketing, hit the book stands last April. I caught up with Jennifer recently and asked her if she would share some tips with me on conducting social business. We decided to focus on LinkedIn, as this was first of the Social Media portals to launch [...]