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Ghost writers should avoid deception

Tired of the summer TV reruns, I stopped at the Red Box while I was grocery shopping and brought home the movie, "Ghost Writer." WHEW! Roman Polanski's film is a dark depiction of the ghost-writer's profession. It' s also a dark depiction of Martha's Vineyard and in stark contrast to the sunshine and happy crowds shown as backdrop to President Obama's summer visit. While watching the film, I was fighting writer's block and thinking about my next blog post. The subject of ghost-writing for blogs keeps coming up… most recently, I'm told that Gina Watkins of Constant Contact gave it a thumbs-down in a presentation to the Loudoun County Chamber. Without arguing the pros and cons of ghost-writing, I feel that honesty in the message is of primary importance in a any type of writing for PR purposes. As Polanski's film demonstrates, deception can be a dangerous business, PR-wise or otherwise.

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