Gene Weingarten still represents the power of print media
Gene Weingarten has another winning column in today's Washington Post Magazine: " A digital salute… to online journalism." The rapid advance of online media is both good and bad for us PR professionals. Yes, we can all self-publish. That's good. But as newspapers continue to constrict, it becomes harder to get our stories published in the print media and reader potential is reduced. So we experienced PR people have to resort to keywords and phrases and celebrity name-dropping. Thanks for the suggestion, Gene!
Too bad style has entirely replaced substance online. (We've been suspecting this for some time.) Fast is not always better than thoughtful, which had been newspapers' clear advantage for decades.