Polly's Power-PR

I agree! Honesty is the best policy in interpersonal relations and in your relations with the media. If you are not honest with the media, they will sense this and they won't listen to you. I heard Steven Gaffney speak Friday at Margaret Walpole's Metropolitan Business Council. An expert on honest interpersonal communications, Gaffney spoke [...]

If you are targeting a columnist at a major publication to write about your client, be patient. Persistence is the cornerstone of Power-PR. Making a major hit for a client can take anywhere from four months to a year. In today's Washington Post is an example of a major hit for my clients, Matt and [...]

Jennifer Abernethy, social media expert and author of the Complete Idiot's Guide to Social Media Marketing, discusses how social media can help you develop two-way communications with your clients and prospects: "Maybe you simply want another way to build relationships with your current clients and new prospects. Now, this is a great strategy as well. [...]

Gene Weingarten has another winning column in today's Washington Post Magazine: " A digital salute… to online journalism." The rapid advance of online media is both good and bad for us PR professionals. Yes, we can all self-publish. That's good. But as newspapers continue to constrict, it becomes harder to get our stories published in [...]

Was Steve Jobs going public to make excuses for the iPhone4 good PR – or a gaff? I watched excerpts from his news conference on the Friday evening news and felt, yes, It was good PR for the CEO to get out there and defend his product and to offer a fix. It's always good [...]

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