Meet the PR Works Virtual Team  - Professional, Flexible, Scalable

Pauline “Polly” Elmore, owner of PR Works, LLC, the independent firm she launched in 1998, is a public relations professional with more than 25 years of experience in communications and marketing. She has worked with small businesses, associations, and a local bar association where she developed an identity campaign and promotional materials helping to triple member contributions. Always alert to media opportunities, Polly has landed four of her clients guest columnist spots in the “Business Smarts” section of The Washington Business Journal. With an MBA from Virginia Commonwealth University, Polly lectures for the Bizstart program as part of the Small Business Development Center at the Mason Enterprise Center.

Bev Barker is a direct response copywriter with more than 15 years of experience on Madison Avenue in New York City. As senior copywriter at Ogilvy & Mather, she learned how to think strategically, write persuasive print copy, and beat tough deadlines. She did troubleshooting on lagging accounts, increasing billing for one, Block Drug Company, by over $1 million. Since going freelance she’s adapted her skills to changing technology to include online research, SEO Web content writing and keyword tags. Copywriting to inform, interact and influence.

George Holton is the principal designer and president of his own design studio committed to creative and result oriented solutions. He has more than 20 years of experience and is a graduate of The Art Institute of Pittsburgh. Since starting his own studio in 1999, he was been working with clients that include Bayer, CSC, National Geographic, Northrop Grumman, Leadership Fairfax, Georgetown University and many more. His professional portfolio features print identity and collateral materials as well as online design.

Joan Lopacki is an innovative strategist who leverages over 25 years experience to create highly effective marketing communications and campaigns. With a BFA in graphic design and an MBA in marketing, Joan combines a strong creative personality with solid tactical business sense. Her background includes top-level marketing positions in high-tech, software, video conferencing, DoD contracting, direct mail and agency environments. Joan believes in bringing solid results to clients through strong initial positioning that flows through the organization and into the minds of customers via strong branding and practical, every day marketing.